BlissLights is leaving ~$570K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for BlissLights
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: BLISS10 takes 10% off your first order
Preview Text: Your 10% off starts now. 14 days on the clock
HERO MODULE
Hero Approach: Direct
H1: Your Stars Await
Subhead: 10% off, use BLISS10
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. And your welcome discount is live. Use code BLISS10 at checkout for 10% off anything in the store, good for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Our Most-Loved Picks
Sky Lite Evolve Thousands of drifting stars across your ceiling the moment you plug it in
Ark Ambient Aurora Light Soft aurora waves that shift your mood without lifting a finger
BlissRadia Smart Ambient Mood Light App-controlled color from your phone, no remotes to hunt down
Velarus Aurora Projector Ethereal indoor glow that makes any room feel like somewhere else
Oblivia Garden Light Turns your backyard into a lit-up escape after sundown
H2Orb Garden and Pool Light Goes underwater or stays outside, your pool has never looked like this
2
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I want to tell you something about how this company got started, because I think it matters.
My business partner Randy built the very first BlissLights projector in 2006. Not for a client. Not for a trade show. For his daughter, who was scared of the dark and couldn't sleep.
Randy had spent years designing laser light systems for festivals and events. Big rigs, big budgets, giant crowds. But he took everything he knew and scaled it down to something that could sit on a nightstand and fill a kid's room with thousands of quiet, drifting stars.
It worked. She slept. And then the neighbors asked for one. And then their neighbors did.
A year later, Disney called. They wanted the technology for their parks. We were barely a company at that point. That call changed everything.
Nearly two decades on, we've shipped to over 30 countries and crossed two million customers. But every single product we make still starts from the same place Randy started: what would genuinely make someone's room feel different tonight?
That's the whole thing. No complicated setup. No tools. Just plug it in, press a button, and the room is different.
If you have any questions about which light is right for your space, just hit reply. I read these.
Your 10% off code is BLISS10. It's good for the next 14 days if you want to put it toward your first order.
– Alan
President, BlissLights
3
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INBOX MODULE
Subject Line: Patented stars vs, printed plastic
Preview Text: Here's what actually separates BlissLights from everything else
HERO MODULE
Hero Approach: Curiosity
H1: Not All Stars Are Equal
Subhead: Here's the difference that matters
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
A lot of projectors look fine in a product photo. In your room, at night, they look cheap and flat. Here's what you're actually getting with BlissLights.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why BlissLights Hits Different
Infographic: Checklist
- Patented designs. No competitor can legally copy the exact effect you see in your room
- 50,000+ Amazon reviews at 4.8 stars. Not a handful of reviews, not a curated few
- Disney parks used BlissLights technology in 2007, before most people had even heard of laser projectors
- Setup takes seconds. Plug in, press a button, done; no tools, no mounting, no instructions to decode
- App-controlled smart lighting line launched in 2022. Full control from your phone
- One-year warranty on every product. Not 30 days, not 90, a full year
- Ships from California. No long waits, no overseas delays
Products Shown
- Sky Lite Evolve. 7,000+ reviews and still the one people can't stop talking about
- BlissRadia Smart Ambient Mood Light. App control, desktop-friendly, ready in seconds
- Ark Ambient Aurora Light. The aurora effect that turns a spare bedroom into something worth staying in
4
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INBOX MODULE
Subject Line: You browsed, BLISS10 is still here
Preview Text: BLISS10 is still active. Here's your reminder
HERO MODULE
Hero Approach: Direct
H1: Still 10% Off
Subhead: Code BLISS10 expires in 9 days
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Your welcome discount is still good. Use BLISS10 at checkout before it disappears on day 14.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Sky Lite Evolve Drift off under a galaxy you built in under a minute
Ark Ambient Aurora Light Soft shifting auroras that make your living room feel completely different after dark
Velarus Aurora Projector Your chill-out room, upgraded for less than $35
Oblivia Garden Light Curb appeal that actually works at night
H2Orb Garden and Pool Light Submersible, weatherproof, and genuinely stunning poolside
BlissEmber Smart Multicolor Night Light The sub-$15 pick that overdelivers every single time
5
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INBOX MODULE
Subject Line: What cheap projectors hide from you
Preview Text: Here's an honest look at how BlissLights stacks up
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter
Subhead: Not every projector is the same
Cta Button: Shop BlissLights
MODULE 2: TRANSITION COPY
Before you grab whatever is cheapest on Amazon, here's what that comparison actually looks like side by side.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: BlissLights vs. The Other Guys
Infographic: Table
| Dimension | BlissLights | Typical Competitor |
|---|---|---|
| Patent protection | Yes. Legally unique designs | No. Copy-cat builds |
| Amazon reviews | 50,000+ at 4.8 stars | Hundreds, often below 4.0 |
| Setup | Plug in, press a button | Often requires mounting or app pairing |
| Warranty | One full year | Usually 30–90 days or none |
| Commercial-grade proof | Disney parks, movie sets | Home use only, untested at scale |
| App control | Yes. Full BlissHome app | Manual remote or none |
| Price range | $14.99–$49.99 | Similar pricing, lower build quality |
| Shipping speed | California warehouse, fast domestic | Often overseas, longer waits |
Products Shown
- Sky Lite Evolve. The original, the patented, the one Disney parks reached out about
- BlissRadia Smart Ambient Mood Light. Full app control at the same price point competitors charge for a remote
6
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INBOX MODULE
Subject Line: 50,000 reviews, 4.8 stars
Preview Text: "One of the best things I have bought in a long time"
HERO MODULE
Hero Approach: Story
H1: Real Rooms, Real People
Subhead: See what they're saying
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We can tell you it works. But these people already bought it, tried it, and came back to write about it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Said
Infographic: Numbered List
- "Smooth, silently moving nebula and tiny pinpoints of stars will send you to a serene, and peaceful place. We use it to calm the grandchildren before they fall asleep. It works every time!". D. Jackson [On calming effect and real-world use with kids]
- "I was in awe when I set it up and saw how vivid and detailed it was in person. One of the best things I have bought in a long time!!!". Melanie T. [On visual quality vs. Expectations]
- "Makes my room such a vibe and my 2 year old is mesmerized so now I have to get one for her room! Totally worth the money.". Kristine Y. [On value and family use]
- 50,000+ Amazon reviews. 4.8-star average. Sold in 30+ countries. [On scale of social proof across the full customer base]
Products Shown
- Sky Lite Evolve. The one behind most of those 50,000 reviews
- Ark Ambient Aurora Light. The pick that's turning living rooms and kids' rooms into something entirely different
- BlissEmber Smart Multicolor Night Light. The $14.99 starter that punches way above its price
7
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INBOX MODULE
Subject Line: BLISS10 dies at midnight
Preview Text: This is the last time we'll mention it
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: Code gone at midnight
Cta Button: Claim 10% Off
MODULE 2: TRANSITION COPY
BLISS10 expires at midnight tonight. No extensions after that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before the Code Goes
Sky Lite Evolve Thousands of stars on your ceiling for under $40 after the discount
Ark Ambient Aurora Light The aurora effect that makes 2,000+ customers say it's worth every dollar
BlissRadia Smart Ambient Mood Light Full app control, desk-friendly, ready before you finish your first cup of coffee
Velarus Aurora Projector Entry-level price, everything but the entry-level feel
Oblivia Garden Light The backyard upgrade that actually gets used after dark
H2Orb Garden and Pool Light Submersible light that makes your pool look like a resort feature
8
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Hey,
I noticed you haven't placed an order yet, and I just wanted to reach out before your welcome discount closes out.
No pressure at all. I get it. Buying something online you've never seen in person takes some trust, and not everyone is ready to pull the trigger the first week.
But if you've been on the fence about which light is right for your space, I'm genuinely happy to help. Just hit reply and tell me what you're working with. Bedroom, living room, backyard, pool, kid's room, whatever. And I'll point you toward the right fit.
A lot of people who reach out say they weren't sure if the effect would really look like the photos. It does. Melanie put it well: "I was in awe when I set it up and saw how vivid and detailed it was in person."
If something felt off or unclear at any point, I'd like to know that too. These emails go to a real inbox.
Your code BLISS10 is expiring very soon. If you want to use it for 10% off your first order, now is the time.
– Alan
President, BlissLights
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.